December 2006



The campaign is to promote a new selection of camouflage products, available at ArmyColor store. The concept is to depict the authenticity of the products and in its full glory. The posters are targeted towards the camouflage wear worshippers, hunters, military wear lovers, etc who demand the best camouflage products.

US Army 6-colored Desert BDU Fatigue Set. ¥140.
German Army Desert Camouflage Tactical Waist Vest. ¥790.
ARMYCOLOR. Camouflage Gear.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director: Michael Wong
Art Director: Michael Wong, Ahi Huang
Copywriter: Yorkson Song
Photographer: Getty Images China

Comments (5)

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Beatboxer's picture
Activity Score 1517

OK, it's immediate and not very funny.

It's kind of well thought, but it hasn't got the !WoW! effect. People will look at the prices and the description, but they will not be seeing how the product really is. Will this take them to the shops? Maybe, yes. Maybe this works according to the target.

bigbadfatmadafaka's picture
Activity Score 486

This sucks.

Bundy Agency's picture
Bundy Agency
Activity Score 597

you suck

fotdot's picture
Activity Score 673

Reminds me of an old campaign for Northrup.

jorge21's picture
Activity Score 307

lo siento pero he visto una idea parecida pero con pinturas ! hasta creo que gano premios !