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futura's picture

Nice visual, good concept. Like it ;)

Activity Score 148
Stigset's picture
Activity Score 1454
Art Director
Bye's picture

It's however different in the fact that the smart one, hence the name, centers the whole thing in the middle. Here however I just stayed and checked for a long, way too long time before even realising there was supposed to be a car around somewhere. It's deffinately not 2secs/ consumer proof, and I'm not one to take them for fools.

Activity Score 1464
futura's picture

i know the guys who did the campaign. they produced it almost two years ago.

Activity Score 148
ivan's picture

So the Toyota campaign was done before the Smart?

Creative Director at Ads of the World
Pacific Blue's picture

Coincidence happens...
Smart is a later but improved campaign.

Pacific Blue
Activity Score 335
Art Director |

/// The clock is laughing in my face ///

salamandos's picture

I don't buy it.

Activity Score 1947
Art Director
sloppy4's picture

i think it's cool. everything's been done. keep it in your books. looks dope. although you could work on the lighting on the car a bit more to match the environment.

Activity Score 1492
Rog's picture

Expct a better reward.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

liar's picture

do i miss the car here?

Activity Score 384
Ad Junkie At Large's picture

keep lookin, but if it takes someone that long to even notice your ad is anything more than a stock photo i'd say start over.

Ad Junkie At Large
Activity Score 554
Art Director
Jumo's picture

It's the goal… (the car is far away at the right of the ad.)

Activity Score 592
Art Director |

Art Director FP7 Morocco

Maxwedge's picture

If an account exec can sell that to a client like Toyota, I'll work with 'em. Yessirrree.
Nice use of the logo by the way.

Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

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