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Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by FCB, Brazil for Dermodex, within the category: Pharmaceutical.

Caption

We know what it is like being a mum.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Ricardo John
Art Director: Marcus Saulnier
Copywriter: Ricardo John
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartin
Photographer: Thelma Vilas Boas
Illustrator: Fiona Hewitt
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RebeccaR's picture

Did they not realise that ''til' is a shortened version of 'until' and that a 'till' is a cash register?

RebeccaR
Activity Score 12
Publicis |

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www.rebeccarosier.com

nemesis's picture

This is from Brazil, so probably the original is in portuguese.

nemesis
Activity Score 765
Creative Director
simon.gross's picture

Maybe you should dictionary before you comment.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
picktokyo's picture

what?

picktokyo
Activity Score 1404
Copywriter at JWT
adryha's picture

It contradicts itself, we now how bad it is being a mum that you can't even finish a magazine, and we still don't do nothing about it???
It should show a benefit, right?

adryha
Activity Score 65
Vértice Comunicación
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