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Apricot

Campaign
Agency Network: 
Published/Aired: 
January 2008

Description

Print advertisement created by Grey, Israel for DeLonghi, within the category: House, Garden.

Advertising Agency: Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director / Illustrator: Tali Dayan
Copywriter: Uri Marek
Photographer: Baruch Natach
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Highest Rated

taliday's picture

nice, but it's been done...

taliday
Activity Score 8
Grey
primo_susto's picture

help please, i dont get these...

primo_susto
Activity Score 440
Graphic Designer
bkjlee's picture

perhaps they read right to left(?) brings back life, like botox for clothes. Although I wished there were two peaches, rather than one...

bkjlee
Activity Score 431
Bapper's picture

Yes, Hebrew is read (and written) from right to left.

Bapper
Activity Score 8
Ad Agency
alvinpck's picture
alvinpck
Activity Score 1467
Art Director
STRTLRS's picture

But this a "before and after" thing! Time goes backwards in Israel too? Didn't think so.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

taliday's picture

That's the beauty of the ad, isn't it?... the manipulation of the "before" and the "after" the fact that you can bring your wrinkled clothes back to life?!

taliday
Activity Score 8
Grey
Maui's picture

no!

Maui
Activity Score 58
Art Director
sonucoues2002's picture

funny

sonucoues2002
Activity Score 804
visualizer
Alistair C.'s picture

interesting once you realize the right to left order.

Alistair C.
Activity Score 692
Copywriter
LeeHarvey's picture

Everyone knows that when you iron a t-shirt with a print on it you (often) destroy the print itself. Thus this ad makes no sense.

LeeHarvey
Activity Score 3045
Creative Director
STRTLRS's picture

That doesn't clarify anything. There are no words here, simply graphics.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guto Araki's picture

In the Western World it would be different:

before: Rocky Mountains tee

after: Arizona Desert tee

reading from left to right and with a neat art direction...it could actually work... really...

Hunf...

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
taliday's picture

nice, but it's been done...

taliday
Activity Score 8
Grey
Guest's picture

Old and boring campaign.

Guest
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