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French fries

Campaign
Agency Network: 
Published/Aired: 
October 2016

Description

Print advertisement created by Y&R, Kenya for Delite Yoghurt, within the category: Non-Alcoholic Drinks.

Caption

Most fast foods eventually slow you down
Choose fast food that won't slow you down

Advertising Agency: Y&R, Nairobi, Kenya
Creative Director: Kilimo Mwangoji
Art Director: George Kimani
Copywriter: Raphael Kariuki
Illustrator: Mwaura Kirore
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WillyLatasa's picture

No comments!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

F.Abboud's picture

Actually, my previous comment was "Very poor art direction; even, I can say wrong art direction!"
After checking the market where the Ad has been released I'd say maybe in Kenya, this is a trend there or something very creative; not sure; I wish we can have some more insights! Maybe this Ad sells the product and it delivers the message!

F.Abboud
Activity Score 218
Planner
copywriter.txt's picture

Reading the comments I remember why my best friends doesn't work in ad industry. C'mon, guys, this is from Kenya. A country with a completely different culture. Try to use constructive criticism instead comments like: My eyes! Shit! This is horrible! Stop being a Genius that you is not.

copywriter.txt
Activity Score 828
Copywriter
rolling.stone's picture

agree

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

I really like the 50s look. about the idea...

Guest
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