Agency Network: 
October 2016

A recent study has indicated that consuming a diet containing 1,000 to 1,400 milligrams per day of calcium from dairy foods changed the way the body burned fat; it actually increased fat metabolism. The fat in whole milk is mostly saturated animal fat, which is the kind that raises blood cholesterol. And when you compare the percentage of calories from fat per serving, whole milk checks in at 50 percent; fat-free milk at 4 percent. Switching to fat-free milk won't compromise the amount of nutrients in your glass. Fat takes up a lot of space, leaving less room for nutrients, so when the fat content is decreased, there's more room for nutrients. Fat-free milk is an excellent source of calcium, which plays a critical role in preventing. This lead to the fact that yoghurt is a alternative fast food. Hence the line fast foot that will not slow you down.

Print advertisment created by Y&R, Kenya for Delite Yoghurt, within the category: Non-Alcoholic Drinks.

Those light snacks weigh you down in the end
Choose fast food that won't slow you down

Advertising Agency: Y&R, Nairobi, Kenya
Creative Director: Kilimo Mwangoji
Art Director: George Kimani
Copywriter: Raphael Kariuki
Illustrator: Mwaura Kirore

Comments (5)

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silvi's picture
Activity Score 4172


F.Abboud's picture
Activity Score 218

Very poor art direction; even, I can say wrong art direction!

Guest's picture

I think they are pretty ok a step in the right direction compared to the stuff we have seen in this category regionally.

Well done guys,.....these foreigners don't know shit!!!!!!!!!!

Guest's picture

what happened to try make world class ads? other countries make good efforts. Im sure there must be other ads from kenya that havnt been put up by other agencies.

swamijivanutsav's picture
Activity Score 122

fantastic idea. lovely, truly lovely