Agency Network: 
March 2010

Print advertisment created by Única, Brazil for Delfin X-Ray & Imaging Clinic, within the category: Health.

A detail can change everything.

Advertising Agency: Única, Salvador, Brazil
Creative Directors: João Dude, Bruno Reis
Art Director: Ian Valadares
Copywriter: Ricardo Longo
Illustrator: Ian Valadares

Comments (6)

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jackmancer2017's picture
Activity Score 6992

Hmm I want to like the idea but it doesn't completely make sense - though I might be misunderstanding the product here. It's not displaying the birds and the toy as bad things - so there goes my reason why.

Guest's picture

They used the same magazine page three times!

Billoughsby's picture
Activity Score 5144

In this particular specialization, where so much of the work is predictable techie throwback stuff, I think this is actually pretty neat for feeling a little more normal and friendly.

That's it.

morse's picture
Activity Score 18024

It's a nice set of ads, but I'm afraid it's too far from the real subject. Will most people make the connection?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

i really like the concept, but then it gets a lil weird as it goes on to the third one with the toy.

Guest's picture

A detail?? Colors are different too!