Agency Network: 
October 2008

Print advertisment created by Propaganda, Romania for Del Mar, within the category: Health.

Del Mar medical spa, expert weight loss programs.

Advertising Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director: Bogdan Moraru
Copywriters: Tudor Pascanu, Vlad Tomei
Illustrator: Tiberiu Bleoanca

Comments (22)

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Jahongir's picture
Activity Score 44

I don't like thise ad/ or i don get. seems that the fat people are pigs?!! discrimination!

feel's picture
Activity Score 168

discrimination part is on your mind.
i think is funny.
not the best, but funny.

Jahongir's picture
Activity Score 44

Really?! In your opinion is this funny beckoming from pig to humen? Thise is not incomparable.

Wordnerd's picture
Activity Score 6692

aw. from the thumb i thought this was cool stuff.. but this sucks

hartspueler's picture
Activity Score 296

hard for me to tell, but if you're a big person, wouldn't that be kinda insulting...

Guest's picture

1rst. Dont say big person, just say FAT. 2nd. If you're an a fat person, maybe this is a good way to make you react to do something a bout your problem.

stitchy's picture
Activity Score 779

so fat people are like pigs!!!
nice! any more discriminating bullshit?

matks's picture
Activity Score 476

Quite often obesity is an illness people can do nothing about nor can any weight loss centre. Didn't you think about it, guys? Then think more.

philippertl's picture
Activity Score 656

This is quite insulting I think

krautland's picture
Activity Score 3216

dumb but funny.

David Hasselblad's picture
David Hasselblad
Activity Score 120

So they're saying: "you're a fat pig until you come to us". Nice message.

Plus this 'evolution' sequence is the most DONE thing in advertising ever.

Enas's picture
Activity Score 741

this idea has been done zillionnssss times

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

TexasH's picture
Activity Score 365

I like it.

And no "that is discrimination against pigs, bouh ou". First, the words cow or pigs are used to describe fat people. Then, more than "you are a pig" it's more, "you feel like a pig? The others see you as a pig? So visit in our spa".

So, again, i like it.

elyoshiro's picture
Activity Score 546

Que gran razonamiento:
Insultemos al consumidor, así talvez venga con nosotros!

Pete2's picture
Activity Score 720

Wow, another evolution execution. How unique.

STRTLRS's picture
Activity Score 1601


The man-pig is the smartest of all because he has the intelligence of a man plus that of a 3-year old child.

I think, therefore... yeah.

Texnartist's picture
Activity Score 225

I feel a quote coming on from a useful idiot - Ingrid Newkirk of PETA.

Animal liberationists do not separate out the human animal, so there is no rational basis for saying that a human being has special rights. A rat is a pig is a dog is a boy. They are all mammals
Vogue 1989 September 1 - Ingrid Newkirk

••• Why Think When It's Easier To React •••

••• Why Think When It's Easier To React •••

Adaddicted's picture
Activity Score 3435

Insult to injury... ofcourse its not gonna help the client!


samarazo's picture
Activity Score 26


sneakyhands's picture
Activity Score 1857

trojan had a similar idea, but they also had a concept.

oktav's picture
Activity Score 2

it`s half-man, half-bear, half-pig! no.. it`s half-man, half-bear, half-whale.. no, no, no.. it`s half whale, half..

nu, dar pe serios acum.. chiar asa? vreau si eu la propaganda, salariu pe stat degeaba :P

Guest's picture