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Pig

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Propaganda, Romania for Del Mar, within the category: Health.

Caption

Del Mar medical spa, expert weight loss programs.

Advertising Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director: Bogdan Moraru
Copywriters: Tudor Pascanu, Vlad Tomei
Illustrator: Tiberiu Bleoanca
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Jahongir's picture

I don't like thise ad/ or i don get. seems that the fat people are pigs?!! discrimination!

Jahongir
Activity Score 44
Manager of marketing
feel's picture

discrimination part is on your mind.
i think is funny.
not the best, but funny.

feel
Activity Score 168
Jahongir's picture

Really?! In your opinion is this funny beckoming from pig to humen? Thise is not incomparable.

Jahongir
Activity Score 44
Manager of marketing
Wordnerd's picture

aw. from the thumb i thought this was cool stuff.. but this sucks

Wordnerd
Activity Score 6692
Copywriter
hartspueler's picture

hard for me to tell, but if you're a big person, wouldn't that be kinda insulting...

hartspueler
Activity Score 296
Copywriter
Guest's picture

1rst. Dont say big person, just say FAT. 2nd. If you're an a fat person, maybe this is a good way to make you react to do something a bout your problem.

Guest
stitchy's picture

so fat people are like pigs!!!
nice! any more discriminating bullshit?

stitchy
Activity Score 779
creative design
matks's picture

Quite often obesity is an illness people can do nothing about nor can any weight loss centre. Didn't you think about it, guys? Then think more.

matks
Activity Score 476
Advertising
philippertl's picture

This is quite insulting I think

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

krautland's picture

dumb but funny.

krautland
Activity Score 3216
Art Director at erm... no calls please.
David Hasselblad's picture

So they're saying: "you're a fat pig until you come to us". Nice message.

Plus this 'evolution' sequence is the most DONE thing in advertising ever.

David Hasselblad
Activity Score 120
Amsterdam
Enas's picture

this idea has been done zillionnssss times

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

TexasH's picture

I like it.

And no "that is discrimination against pigs, bouh ou". First, the words cow or pigs are used to describe fat people. Then, more than "you are a pig" it's more, "you feel like a pig? The others see you as a pig? So visit in our spa".

So, again, i like it.

TexasH
Activity Score 365
copywriter
elyoshiro's picture

Que gran razonamiento:
Insultemos al consumidor, así talvez venga con nosotros!

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Pete2's picture

Wow, another evolution execution. How unique.

Pete2
Activity Score 720
Creative Director at munnrabot.com
STRTLRS's picture

Blasphemy!

The man-pig is the smartest of all because he has the intelligence of a man plus that of a 3-year old child.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Texnartist's picture

I feel a quote coming on from a useful idiot - Ingrid Newkirk of PETA.

Animal liberationists do not separate out the human animal, so there is no rational basis for saying that a human being has special rights. A rat is a pig is a dog is a boy. They are all mammals
Vogue 1989 September 1 - Ingrid Newkirk

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Adaddicted's picture

Insult to injury... ofcourse its not gonna help the client!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

samarazo's picture

bad..

samarazo
Activity Score 26
Business |

Samara Simha

sneakyhands's picture

trojan had a similar idea, but they also had a concept.

sneakyhands
Activity Score 1857
Copywriter
oktav's picture

it`s half-man, half-bear, half-pig! no.. it`s half-man, half-bear, half-whale.. no, no, no.. it`s half whale, half..

nu, dar pe serios acum.. chiar asa? vreau si eu la propaganda, salariu pe stat degeaba :P

oktav
Activity Score 2
FJSC
Guest's picture

oribil

Guest
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