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Cow

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Propaganda, Romania for Del Mar, within the category: Health.

Caption

Del Mar medical spa, expert weight loss programs.

Advertising Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director: Bogdan Moraru
Copywriters: Tudor Pascanu, Vlad Tomei
Illustrator: Tiberiu Bleoanca
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terry127's picture

it makes losing weight seems impossible

terry127
Activity Score 80
Hong Kong
Wordnerd's picture

totally agree. this is the exact opposite

Wordnerd
Activity Score 6692
Copywriter
capywriter's picture

fat men are pigs, big women are whales or cows... mmm... quite literally. And since those are quite provocative comparisons, I find these rather insulting instead of funny.

capywriter
Activity Score 5509
Copywriter at Freelance
Jahongir's picture

Yes i agree with u! It's funny but how thise ad will work if there had been discrimination of fat and the slim peaople.

Jahongir
Activity Score 44
Manager of marketing
stitchy's picture

thats not reverse psychology!
its GO FUCK UP AND HAVE A DIET!!!
or: WE ONLY HADLE PIGS AND STUFF!!!

stitchy
Activity Score 779
creative design
philippertl's picture

So they are calling women fat cows?
I'm sure every overweight woman's gonna love being called like that - NOT.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

David Hasselblad's picture

I agree the evolution sequence makes losing weight seem impossible. The in-between stages look pretty unnatractive.

A simple before-after image would have been better. It would also have helped to make it more tongue-in-cheek, which this ad needs.

Comparing overweight people to cows, whales or pigs is tasteless but I also think it's funny. But that's because I'm skinny. And an asshole.

David Hasselblad
Activity Score 120
Amsterdam
Diegonz's picture

i wouldn't like other people to look at me going in this leisure center after this campaign

Diegonz
Activity Score 44
quartnaz's picture

HA, that is such a good point. I mean, I think it's kind of funny but it kind of puts people in denial. "Well, I'm not THAT fat yet. Guess I don't need to join."

quartnaz
Activity Score 14
State College, PA
AnubisibunA's picture

that woman has big udders... do they do plastic surgery too? haha

AnubisibunA
Activity Score 36
Other at Marketing Web Developer
Kamelaman's picture

Wellcome!!!!! Kamela Man

I like it!!!!!!!!!!!!

Kamelaman
Activity Score 26
Alient |

Wellcome!!!!! Kamela Man

Brisa's picture

I don't like at all!!!! Calling fat people COW is an antivalue.!

Brisa
Activity Score 20
Copywiter |

Brisss!

Absolut M's picture

agressive & stupid

Absolut M
Activity Score 1069
Marketing Manager
campass's picture

NO NO

campass
Activity Score 120
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