Agency Network: 
April 2009

Print advertisment created by Rafineri, Turkey for Dekalo, within the category: Gaming.

They must be real.

Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Copywriter: Ilker Zaharya
Photographer: Nejat Talas

Comments (6)

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Highest Rated

Guest's picture

how did the lady get to shop in that tiny car?

Emanresu's picture
Activity Score 2148

I'm not bothered by the idea. I feel what really holds the ad back for me is the font and image manipulation. Could 30 minutes at least not be spent on studying shadow references to at least make it a bit more believable? For instance, I think that there are at least three different light sources on the castle one.

I'm not one for outsourcing every project to a digital imager, but if the art director cannot produce then it would have probably been better to give this to a CGI/photography studio.

Guest's picture

Concuerdo contigo. Las ideas me parecen frescas y simpáticas pero la dirección de arte está en nivel boceto. No como para publicarse, a excepcion del primero.

qd's picture
Activity Score 20

for some reason i think this particular scenario in the series takes it just a little too far, as opposed to the other scenes where the cars are sitting there just being model cars, and the exaggeration is all in the people's expression. it could be just preference though.

CurryJ's picture
Activity Score 953

IMHO, the only visual element that matters is the car and the tow truck.

I think; therefore I am

Guest's picture

how did the lady get to shop in that tiny car?

soulsentwine's picture
Activity Score 86

Or a coiffeur lady collects model cars?