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High Heels, 3

Agency Network: 
Published/Aired: 
December 2011
Description: 

High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.

Print advertisment created by Grey, Germany for Deichmann, within the category: Fashion.

A promotion get men over 180cm 1,3 times faster.
Go get them!

Advertising Agency: Grey Worldwide, Germany
Creative Directors: Andreas Henke, Sacha Reeb
Copywriter: Sissi Schneider
Art Director: Stella Bittner

Comments (8)

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andylefty's picture
andylefty
Activity Score 4535

Cool insight. Go get them is pretty weak.

atb2005's picture
atb2005
Activity Score 13557

I like these too even though they are no particularly effective, sales wise. Again, made for awards.

My favorite shoe ad is this macabre vintage Louis Vuitton ad: http://oi42.tinypic.com/54yt8o.jpg

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

"High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys."

How was it proved in this ad? The copy is pretty weak, too.

Lazarus's picture
Lazarus
Activity Score 1536

Not working for me.

Andrej's picture
Andrej
Activity Score 656

Nope nope

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Vomitous emeticism: buy shoes, get men faster. Base bollocks.

vote4pedro's picture
vote4pedro
Activity Score 4601

These seem like they would be fairly insulting to women. Aside from that, there's nothing creative about these ads. It's like they cut a pasted the strategy into a layout and added a shoe.

thoughtsnwords's picture
thoughtsnwords
Activity Score 20

what?

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