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High Heels, 1

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.

Print advertisement created by Grey, Germany for Deichmann, within the category: Fashion.

Caption

Men over 180cm earn 10% more money.
Go get them!

Advertising Agency: Grey Worldwide, Germany
Creative Directors: Andreas Henke, Sacha Reeb
Copywriter: Sissi Schneider
Art Director: Stella Bittner
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shahidali's picture

Ha ha ha....like the witty approach.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

vote4pedro's picture

Scheiße

vote4pedro
Activity Score 4601
Copywriter
Seriously Crazy's picture

offensive to women..

Seriously Crazy
Activity Score 638
JakeDaynes's picture

If it's offensive to anybody, it should be offensive to short guys (FYI - I'm 192cm)

JakeDaynes
Activity Score 58
Marketing Manager at Diamond Delivery
andylefty's picture

I thought this was about competing with men, not getting them.

Of course the tagline suggests otherwise.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
izzlah's picture

simple and nice

izzlah
Activity Score 229
Copywriter
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