Advertisement
Log in or register to post comments

Highest Rated

SirFar's picture

Yup, thats right. It was made for some sandal and had marks on dog shit, cigaret bud etc. Here I think the message was more "walk on air" and the shoes were so light they didn't smash any of the things they touched. The idea is pretty similar I guess.

SirFar
Activity Score 141
Art Director
whitespace's picture

This one's a little off in the series, because there is a potential distraction... the shock absorption could have been referring to the horns clash if one missed the tyre marks.

Still. It's a great idea.

whitespace
Activity Score 1953
Creative Director
vinylsofa's picture

It's a nice idea if it's even partially true.
I may be wrong, but I thought shock absorbers made it less bumpy for the passenger, not the victim.
Wouldn't the weight of a car still waste these animals?
I can't suspend my disbelief until someone proves otherwise...

vinylsofa
Activity Score 42
Creative Director
ivan's picture

Correct, but this is advertising. It is exaggeration.

ivan
Creative Director at Ads of the World
vinylsofa's picture

i understand, but to me this tells the story of a really strong animal rather than a soft ride is all.

vinylsofa
Activity Score 42
Creative Director
SirFar's picture

Don't like it. Tired of seeing tyre tracks left by cars on all kinds of things. Cars don't do that. They don't leave rubber marks everywhere they go. At most they leave marks from breaking and they look more like a melted line of rubber. Not marks.

SirFar
Activity Score 141
Art Director
whitespace's picture

erm... that's not a brake mark, as you surmised yourself.

it's a dirt mark.

whitespace
Activity Score 1953
Creative Director
Mo's picture

Uhh..I think it's a bit forced. The same idea/execution made more sense when it was done ( can't remember where did I see...but I saw that vey recently...may be it won a cannes/oneshow) for a sandal/shoe company. They had the same type of shoe/step marks on Dog poo, Cig butt etc. That makes more sense to me.

Mo
Activity Score 648
Art Director
SirFar's picture

Yup, thats right. It was made for some sandal and had marks on dog shit, cigaret bud etc. Here I think the message was more "walk on air" and the shoes were so light they didn't smash any of the things they touched. The idea is pretty similar I guess.

SirFar
Activity Score 141
Art Director
Featured Content

Latest Collections

Advertisement