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Apple

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Ogilvy, New Zealand for Deep Spring, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O'Leary
Head of Art: Nic Hall
Art Director: Amy Cattanach
Copywriter: Charlotte Henry
Photographer: Jonathan Knowles
Retoucher: Adrian Fitzgerald
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Grrrr's picture

Deep?
OK, put her in water.
Apples?
Put'em in, too.
Bottle in water as well?
Not necessarily.
Blackcurrant version?
(after a pause) Blonde.
Blonde?
Blonde girl.
OK.

Grrrr
Activity Score 1961
Illustrator
nicoB's picture

there is something weird here, because the part of the face that is supposed to be under water, actually seems to be over the water and dry... if they had bubbles comming out of her mouth I think it would have helped (like they did on the first one).

nicoB
Activity Score 129
SeanMartin's picture

Uh, guys? It's not that difficult, honest. It's a reverse of an old game called "bobbing for apples", and the camera is playing with the idea of being *under* the water surface.

:: sigh ::

SeanMartin
virtualplaydoh's picture

I agree. get this one and like the thought. Not getting the other flavor execution.

virtualplaydoh
Activity Score 252
Audrius Kubrik's picture

yes, it's a game, which has nothing to do with "deep". it's fun - bobbing for apples. it's fun - drinking deepspring. don't dig for some kind of explanation or idea.

Audrius Kubrik
Activity Score 828
Vilnius
brainzed's picture

She's got a weird haircut. And a weird clivage.
I didn't know "bobbing for blackberries" anyway.

… ans also it looks like a pool. And I wouldn't drink pool water. Even with apple in it. Or blackberries.

brainzed
Activity Score 652
Art Director
mark3r's picture

This Ad is not appealing in any way!! The cast is awful, the art direction uninteresting... its a 1989 AD... senseless concept =/

mark3r
Activity Score 1949
Art Director at Scout
NatalieM's picture

I wouldn't nominate it for a creativity award, but it is fun, feels fresh and is bright. Maybe that's what the client requested.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

slip's picture

No Natalie. Look at it again.

slip
Activity Score 919
designer |

SJB

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