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Apple

Agency Network: 
Published/Aired: 
September 2008
Description: 

Print advertisment created by Ogilvy, New Zealand for Deep Spring, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O'Leary
Head of Art: Nic Hall
Art Director: Amy Cattanach
Copywriter: Charlotte Henry
Photographer: Jonathan Knowles
Retoucher: Adrian Fitzgerald

Comments (9)

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Grrrr's picture
Grrrr
Activity Score 1961

Deep?
OK, put her in water.
Apples?
Put'em in, too.
Bottle in water as well?
Not necessarily.
Blackcurrant version?
(after a pause) Blonde.
Blonde?
Blonde girl.
OK.

nicoB's picture
nicoB
Activity Score 129

there is something weird here, because the part of the face that is supposed to be under water, actually seems to be over the water and dry... if they had bubbles comming out of her mouth I think it would have helped (like they did on the first one).

SeanMartin's picture
SeanMartin

Uh, guys? It's not that difficult, honest. It's a reverse of an old game called "bobbing for apples", and the camera is playing with the idea of being *under* the water surface.

:: sigh ::

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

I agree. get this one and like the thought. Not getting the other flavor execution.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

yes, it's a game, which has nothing to do with "deep". it's fun - bobbing for apples. it's fun - drinking deepspring. don't dig for some kind of explanation or idea.

brainzed's picture
brainzed
Activity Score 652

She's got a weird haircut. And a weird clivage.
I didn't know "bobbing for blackberries" anyway.

… ans also it looks like a pool. And I wouldn't drink pool water. Even with apple in it. Or blackberries.

mark3r's picture
mark3r
Activity Score 1949

This Ad is not appealing in any way!! The cast is awful, the art direction uninteresting... its a 1989 AD... senseless concept =/

NatalieM's picture
NatalieM
Activity Score 1685

I wouldn't nominate it for a creativity award, but it is fun, feels fresh and is bright. Maybe that's what the client requested.

slip's picture
slip
Activity Score 919

No Natalie. Look at it again.

SJB

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