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hang-the-dj's picture

Another scam, but this is one is less crappy then the previous one.

hang-the-dj
Activity Score 1262
Copywriter
RAIMUNDO's picture

ok

RAIMUNDO
Activity Score 4
Copywriter
PeteHH's picture

Way better than the other one. Still not outstanding.

PeteHH
Activity Score 202
Copywriter
chintan ruparel's picture

hehe, this one's good

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

ellehcimeo's picture

This one is not that good at all. The person who cuts the pizza in the kitchen gets quite grubby, this doesn't indicate thickness AT ALL. Just messiness.
If they had shown a pizza wheel cutter that had a really unusually large blade, then I'd say it says "thick".

ellehcimeo
Activity Score 3376
Art Director
PeteHH's picture

Agree with ellehcimeo.

PeteHH
Activity Score 202
Copywriter
marcos quinteiro's picture

nice one, although i agree with allehcimeo...it could be better....

marcos quinteiro
Activity Score 22
Art Director
addyhoch10's picture

i wouldn't want them pimpled pizza hut guys to go 'handdiving' in my pizza.

addyhoch10
Activity Score 2592
Art Director
hang-the-dj's picture

Another scam, but this is one is less crappy then the previous one.

hang-the-dj
Activity Score 1262
Copywriter
drizae's picture

Agreed.

drizae
Activity Score 503
Copywriter |

Fail Harder.

spart1968's picture

Could have done more here. I prefer all-american concept of 'eating blueberry pie', with evidence on people's faces. Just a thought - as it's meant to be deep-pan, lots of topping, etc.

spart1968
Activity Score 12
Creative Director
advertisingenius's picture

The line "Deep Pan Pizzas" is what makes the ad work. It doesnt imply messiness. Once you read the line you should get that this is one deep pizza. It's actually pretty smart.

The shops in India do some pretty good work.

advertisingenius
Activity Score 60
Creative Director |

I am a god, not "The God" but a god.

ripster's picture

does it really makes the ad work?

Of course, it doesnt imply messiness if you read the line. However this makes it too constructed instead of being smart.

when i look at the cutter, it could imply that the chef is not keeping his hands clean, that hygiene is no big deal at pizza hut, that the cutter has fallen into the ingredients or sauce, etc.

the idea should only imply one thing very clearly, but unfortunately it does not do this here.

some shops in india do very fresh work

ripster
Activity Score 152
Other
slim's picture

Agree. Really solid idea, nicely executed. The only mess around here is the inside of ellechimio's head.

slim
Activity Score 1047
Copywriter
ellehcimeo's picture

Nice one Slim. Keep the berating comments coming. They are so helpful.

ellehcimeo
Activity Score 3376
Art Director
kc_brock's picture

selling 2 different products in a 2 piece campaign.

pretty weak.

kc_brock
Activity Score 703
Art Director |

rd

act's picture

weak.

act
Activity Score 535
Art Director
advertisingenius's picture

This ad only implies one thing. If you look at it and see "Pizza Hut has bad hygiene", you're missing the point. I agree with the comments on the other ad for thin crusts...where it looks like it was selling another product. But this ad is the better of the two.

However I think one problem evident is that people arent reading this ad. They are just looking at the picture and then looking at the logo.

advertisingenius
Activity Score 60
Creative Director |

I am a god, not "The God" but a god.

deep_tracy's picture

yes. this is a smaller pile of shit than the other one.

deep_tracy
Activity Score 588
Copywriter
pindaro's picture

disgusting.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

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