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Operation Mountain Bike

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Y&R, France for Decathlon, within the category: Recreation, Leisure.

Caption

Adventure is at your doorstep. Operation Mountain Bike : April 19 - May 3

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink
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Highest Rated

Brainsugar's picture

Isn't it a bit too literal, and not so surprising?

Brainsugar
Activity Score 1631
Copywriter
bknowlden's picture

Not crazy about the idea, but this one is really well executed.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

Guest's picture

Nice idea...

Guest
premc's picture

nice snap !!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

ginu's picture

Good

ginu
Activity Score 140
Web Designer/Developer at chennai
Brainsugar's picture

Isn't it a bit too literal, and not so surprising?

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

I think the idea works, except for one thing: the bikes are all crappy. If you name it "Operation Mountain Bike", then you should show some mountain bikes as well...

Guest
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