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Hiking

Campaign
Agency Network: 
Published/Aired: 
June 2013
Decathlon Print Ad -  Hiking

Also From This Campaign 2

Description

Print advertisement created by BETC, France for Decathlon, within the category: Retail Services.

Caption

We make sport easier.

Advertising Agency: BETC, Paris, France
Agency Management: Bernard Buono, Philippe Brandt, Laurianne Mayet, Sarah Guilloteau, Elena Esposto
Executive Creative Director: Stéphane Xiberras
Creative Directors: Eric Astorgue, Jean-Christophe Royer
Art Director: Marie-Eve Schoettl
Art Director Assistant: Pierre Caurret
Assistant Copywriter: David Soussan
Traffic: Elodie Diana
Photographer: Geoff Kern
Art Buyer: Christine Lefers
Production: Arno Poulain / RITA
Print Producer: Elodie Diana
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pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
alex razzaghi's picture

The visual makes no sense, climbing on top of people is harder

alex razzaghi
Activity Score 243
certaintly's picture

agreed. i like that it stands out and makes you find out what's up. but it doesnt fit.

certaintly
Activity Score 3994
kleenex's picture

two junky ads.

kleenex
Activity Score 51110
Web Designer/Developer
baliais's picture

Trying to be smart

baliais
Activity Score 2618
Graphic Designer
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