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Surprisingly mild

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Published/Aired: 
January 2010
Dean's Print Ad -  Surprisingly mild

Description

Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.

Print advertisement created by Scholz & Friends, Germany for Dean's, within the category: Alcoholic Drinks.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
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Hiperion's picture

Hilarius!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
bullzeye's picture

hahaha

bullzeye
Activity Score 252
NomadDCLXVI's picture

surprisingly mild indeed :)

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

shitix-'s picture

heheh

shitix-
Activity Score 234
Brain-Art's picture

Funny

Brain-Art
Activity Score 1101
Graphic Designer
beingofageoldgrace's picture

?wtf, you write an explanation and i dont get anyth. either. nonono

beingofageoldgrace
Activity Score 353
bubblestheclownfish's picture

An absolutely HILARIOUS picture. I mean HILARIOUS!!!!! Ruined by a very loose tagline that really doesn't tie in to what's going on. Mild whisky? How does the picture relate? The CD needs to explain this one - and pretty convincingly because the explanation provided doesn't. If it's mild, it's mild - as in not bitter or strong. If it were sweet, maaaaybe the visual would work. If the taste was "something different", maaaaybe. But mild doesn't work - maybe the German translation means something else/dual-purposed (?) Any Germans here that can explain? 10 for the pic/idea, -5 for the tagline (until it's explained better).

bubblestheclownfish
Activity Score 614
Creative Director
tubito's picture

funny! very original for a whisky ad. new target right? i think i know what it means...cute

tubito
Activity Score 107
La Merto, Cordoba, Argentina
everartz's picture

you know what!? HAHAHAHAHAHA f*cking awesome...

everartz
Activity Score 7613
Art Director |

| everartz |

Hibon's picture

Very sexy ... this time the french women rights will not complain:-)

Hibon
Activity Score 3734

Simple ideas are the best !

samvel's picture

8) HOHOHO

samvel
Activity Score 13
Graphic Designer at china
hilazon's picture

hah! funny & clever

hilazon
Activity Score 150
joelapompe's picture

ohohoh dooooooooooooooooooooone ... in 1988. Very fresh. Finest old joke?
http://www.joelapompe.net/2010/02/09/marylin-scotland-oldlady-deans/

joelapompe
Activity Score 3853
hermotsura's picture

man, how did you even find it? i kinda like the original better actually.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

pepsiice's picture

aaaaaiiiiiiiii ggraaaaabbbeeee XD

pepsiice
Activity Score 253
Graphic Designer
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