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Surprisingly mild

Agency Network: 
Published/Aired: 
January 2010
Description: 

Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.

Print advertisment created by Scholz & Friends, Germany for Dean's, within the category: Alcoholic Drinks.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein

Comments (15)

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Hiperion's picture
Hiperion
Activity Score 3138

Hilarius!!

bullzeye's picture
bullzeye
Activity Score 252

hahaha

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 441

surprisingly mild indeed :)

dclxvi

shitix-'s picture
shitix-
Activity Score 234

heheh

Brain-Art's picture
Brain-Art
Activity Score 1101

Funny

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

?wtf, you write an explanation and i dont get anyth. either. nonono

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

An absolutely HILARIOUS picture. I mean HILARIOUS!!!!! Ruined by a very loose tagline that really doesn't tie in to what's going on. Mild whisky? How does the picture relate? The CD needs to explain this one - and pretty convincingly because the explanation provided doesn't. If it's mild, it's mild - as in not bitter or strong. If it were sweet, maaaaybe the visual would work. If the taste was "something different", maaaaybe. But mild doesn't work - maybe the German translation means something else/dual-purposed (?) Any Germans here that can explain? 10 for the pic/idea, -5 for the tagline (until it's explained better).

tubito's picture
tubito
Activity Score 107

funny! very original for a whisky ad. new target right? i think i know what it means...cute

everartz's picture
everartz
Activity Score 7613

you know what!? HAHAHAHAHAHA f*cking awesome...

| everartz |

Hibon's picture
Hibon
Activity Score 3734

Very sexy ... this time the french women rights will not complain:-)

Simple ideas are the best !

samvel's picture
samvel
Activity Score 13

8) HOHOHO

hilazon's picture
hilazon
Activity Score 150

hah! funny & clever

joelapompe's picture
joelapompe
Activity Score 3853

ohohoh dooooooooooooooooooooone ... in 1988. Very fresh. Finest old joke?
http://www.joelapompe.net/2010/02/09/marylin-scotland-oldlady-deans/

hermotsura's picture
hermotsura
Activity Score 254

man, how did you even find it? i kinda like the original better actually.

pepsiice's picture
pepsiice
Activity Score 253

aaaaaiiiiiiiii ggraaaaabbbeeee XD

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