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laithy's picture

i love this one sooo much
and ramadan Karem

Activity Score 29
Art Director
tamer samy's picture

awesome ya Salah..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |


nicoB's picture

Cool visual

Activity Score 129
maroksm's picture

gamda gedan
ramadan karem

Activity Score 2
graphic designer
stitchy's picture

good work

Activity Score 779
creative design
stitchy's picture

good work but i think prayer must be attended in all times and not only in RAMADAN

Activity Score 779
creative design
tantrik_indian's picture

Totally corny and being politically correct in a fundamentalist land. Will DDB put up an ad saying - 'Go to Church and attend mass, don't work during Christmas'?

Activity Score 953
Copywriter |

~~this paranoid survived!~~

malekw's picture

Hey Indian, Muslims pray five prayers during the day, three of them while at work, each prayer takes 10 mins
So it's not like "leave work, go pray" it's more like a reminder, and by the way DDB let muslims do their prayers during work in all muslim lands where they have a branch.

Activity Score 7
Graphic Designer at Creative Designer, DDB Egypt
dadada's picture

like it.

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

marcng's picture

i think the visual only targets Mac users.....and what penetration do we have for Mac?
i'm talking about people with access to Mac and use it day to day.

not saying i don't like it, but how many of us would actually understand it?

Activity Score 5
Art Director at SAD@Ouch
justpassingby's picture

marcng, thats a terrible comment, thats one of those comments that someone would mention in a meeting just to be noticed.
A PC or a MAC person would get this, its a file, what else could it be?

Personally i dont like the artdirection at all.

Activity Score 1368
picopalqlea's picture

"Hello!!...... I'm a Muslim,..... and i'm a christian....."

Activity Score 999
sneakyhands's picture

well actually what i *noticed* was "that's a terrible comment" so i read above and it turns out that they were right. i'm a PC person and didn't get that it was a file until reading their comment. i guess it was too cute and froo-froo to look like a file to me. nice thought marcng.

however, the art direction is pretty lame even if there was a standardized icon across all platforms.

Activity Score 1857
Ramezani's picture

like the visual much...

Activity Score 315
Art Director at Art Director
NatalieM's picture

Simple and it works!

Activity Score 1685
Topolewski |


ahmed ragheb's picture

nice one

ahmed ragheb
Activity Score 297
Graphic Designer
AristideMas's picture

Aristide, Account Ex., Nelson Publicis, Douala, Cameroun
Nice piece of work.Are they saying prayer mats should be made available in offices? I really would like to read the brief.

Activity Score 10
Account Manager, Nelson Publicis, Douala |

Aristide, Strategist, Exp. Marketing, Cameroon

slip's picture

Nice visual, although it might not be that evident at first glance that there's a connection between 'the file' and work, or that the prayer mat is even suppose to be a file.
Would also love to see the brief!


Activity Score 919
designer |


des4graphic's picture

nice visual

\\Graphic in every where.... look around you!\\

Activity Score 282
senior graphic designer |

\\Graphic in every where.... look around you!\\

Guest's picture

it looks like a magic carpet

Enas's picture

Nice approach from DDB, and i do respect it...

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Muhammad Imran's picture

Simple, Beautiful and to the point, Well Done!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

Guest's picture

I don't get it...

Guest's picture

Excellent communication design.