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Shame

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by BBDO, New Zealand for DB Export Dry, within the category: Alcoholic Drinks.

Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: James Tucker
Copywriter: Simon Vicars
Producer: Sarah Hough
Planners: James Hurman, Hayley Pardoe
Agency Producer: Jen Storey
Retoucher: Tias Somers
Photographer: Alistair Guthrie
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Account manager: Patrick Rowley
Senior Account Manager: Stefanie Robertson
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iwannatalktosamson's picture

"The problem with wine is that it isn't beer"
Funny stuff!

iwannatalktosamson
Activity Score 701
Jamaica Ad School
huili Wu's picture

Awesome copy :D

huili Wu
Activity Score 21
Bangkok University,Publicis group
kleenex's picture

not bad,

kleenex
Activity Score 51721
Web Designer/Developer
marvelgd's picture

haha, great ad. love the copy!

marvelgd
Activity Score 2
Graphic Designer
andylefty's picture

Yeah great copy. Pleasure to read.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
thelionaspirant's picture

Beautiful copy, fun to read and drives home the point strongly.

thelionaspirant
Activity Score 143
Copywriter
somecopywriter's picture

Now this is truly awesome copy.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Abhishek Parikh's picture

Tongue in cheek.. yeah..

Abhishek Parikh
Activity Score 568
MicheleVirgilio's picture

nice

MicheleVirgilio
Activity Score 2617
bate_palmas's picture

Nice copy guys, well done.

bate_palmas
Activity Score 1479
mofrorock's picture

Great

mofrorock
Activity Score 42
sush's picture

really nice, like d concept it makes u want a beer lol

sush
Activity Score 566
creative writer and organizer |

sue

excitedaboutdesign's picture

Love the tagline! The balance of body copy and product shot seems a little 1980's to me...

http://farm4.static.flickr.com/3444/3717671129_64985bd5c6.jpg
http://pzrservices.typepad.com/vintageadvertising/images/2008/09/09/19...

... but maybe I'm just dating myself. Hah. Good work.

excitedaboutdesign
Activity Score 12
Sustainability Consultant at Wilson Works
metis's picture

Amazing copy, hard not to read.

metis
Activity Score 413
Copywriter
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