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Idiot

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by BBDO, New Zealand for DB Export Dry, within the category: Alcoholic Drinks.

Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: James Tucker
Copywriter: Simon Vicars
Producer: Sarah Hough
Planners: James Hurman, Hayley Pardoe
Agency Producer: Jen Storey
Retoucher: Tias Somers
Photographer: Alistair Guthrie
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Account manager: Patrick Rowley
Senior Account Manager: Stefanie Robertson
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GonzoGoesToBitgurg's picture

Yeah, be intelligent. Drink beer. A lot.

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

vlwk's picture

This would hit a nerve in many, because I know plenty of people who are idiots thinking they know how to appreciate wine.

vlwk
Activity Score 154
andylefty's picture

Not sure about a whole campaign based on wine.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
sreemanti's picture

good copy :)

sreemanti
Activity Score 37
Copywriter at Lowe Lintas
MicheleVirgilio's picture

funny, i like

MicheleVirgilio
Activity Score 2617
somecopywriter's picture

'...and smells like beer.'

I love it.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
yodermaker's picture

And the humor doesn't leave a nasty aftertaste. Bonus.

yodermaker
Activity Score 6
Copywriter at Yoder Yoder & Yoder |

The ad guy with Amish last name.

metis's picture

Awesome campaign, wish they never stopped.

metis
Activity Score 413
Copywriter
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