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Invention

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by BBDO, New Zealand for DB Export Beer, within the category: Alcoholic Drinks.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors / Copywriters: Tom Paine, Karl Fleet, Levi Slavin
Art Director: Mike Davidson
Agency Producer: Nigel Sutton
Retoucher: Kevin Hyde
Photographer: Charles Howles
Designer: Mike Davidson
Group Account Director: Angela Watson
Account manager: Stefanie Robertson
Account Director: Tim Ellis
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Guest's picture

Gr8

Guest
CuriousPencil's picture

Shame. This one looks rushed after the triumph of the 'election' version. The typos "governments" = "government's" and "in it's 6,000 years" = "in its 6,000 years" really disappointed, especially after the gusto and power of the earlier ad's copy. Story's not as strong either though not bad, but this would be a lot better ad if more care had been taken before it was rushed out.

CuriousPencil
Activity Score 4225
Copywriter
TiltedChairCreative's picture

I don't know; the "6,000 years" line is clearly a typo, no doubt. But the "governments" part? The way this copy rolls, I thought it was possible they meant literally, that the radio station he built was more powerful than the goverments...all of them. Wouldn't have surprised me. I also particularly enjoyed the moment where a font change supplanted the use of a period. It's liberated copy.

TiltedChairCreative
Activity Score 513
CuriousPencil's picture

Did think of that, until it was about New Zealand, and its singular approach to government, alas. Besides, if it was pluralised it would still have needed a possessive apostrophe in " governments' ".

CuriousPencil
Activity Score 4225
Copywriter
Yarp's picture

Yeah, but this is the best headline in the series.

Yarp
Activity Score 385
Copywriter at Freelance
CuriousPencil's picture

Agreed, and that only exacerbates the shame. This should be the series beauty yet ends up the barbie's shrivelled shrimp.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

beautiful art direction

Guest
Guest's picture

Very mixed msg here. In the TVC it said Morton was a barber until the black budget which than inspired him to make beer...now it turns out his father had a brewery and Morton was part of it before then????

Guest
Asynchrone's picture

Good copywriter's job (:

Asynchrone
Activity Score 318
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