Agency Network: 
November 2010

Print advertisment created by BBDO, New Zealand for DB Export Beer, within the category: Alcoholic Drinks.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors / Copywriters: Tom Paine, Karl Fleet, Levi Slavin
Art Director: Mike Davidson
Agency Producer: Nigel Sutton
Retoucher: Kevin Hyde
Photographer: Charles Howles
Designer: Mike Davidson
Group Account Director: Angela Watson
Account manager: Stefanie Robertson
Account Director: Tim Ellis

Comments (9)

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CuriousPencil's picture
Activity Score 4225

Confident copy that strides through its sentences, *fantastic* work. This whole piece is beautifully put together, with font changes in pace with the subject shifts, nicely packaged in a 'docutisement' style under a headline that wouldn't look out of place on the cover of the Economist- but is entirely relevant to the piece. Love all of it.

Guest's picture

Visual isn't enticing enough to read that much copy.

Guest's picture

What is interesting is behind the scenes the NZ Govt is undergoing a massive alcohol reform which is looking at various ways to limit alcohol consumption in NZ. Is this DB's subtle way of telling the govt to stay out or face losing the election?

morse's picture
Activity Score 18024

Lovely art direction and copy. Congratulation to the team and client for accepting it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dot's picture
Activity Score 90

smart campaign. good copy. Truth well told.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Guest's picture

I hate to say that but this is one of the worst Art Direction I've seen lately. I know what they tried to do but it looks miserable overall.

Guest's picture

Love the line "as tolerable as a tofu burger"
Great copy. Nice work.

TiltedChairCreative's picture
Activity Score 513

Have to agree. The copy is tight, and urges me to keep reading. Favorite line: "As luck would have it, Morton had recently built something much larger than resentment..." Love it.

DonDraper's picture
Activity Score 18

nice art