Hands, 3

Agency Network: 
September 2008

Print advertisment created by Ogilvy, Puerto Rico for Dawn, within the category: House, Garden.

More beautiful in just five uses.

Advertising Agency: DLC & Associates, Guaynabo, Puerto Rico
Creative Director: Sebastian Alvarez
Art Director: Liliana Rojas
Copywriter: Aurelio Santiago
Photographer: Studio Wallace

Comments (21)

Log in or register to post comments
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Remueve el vello de las manos?

Chief Creative Director Nexus BBDO

bvital's picture
Activity Score 198

nothing but chutia giri

TRICKY's picture
Activity Score 3794

good for handjob

The man who stops advertising to save money is like the man who stops the clock to save time

losvanvan's picture

DLC & Associates q es????
hay puros ninos trabajando ahi?

como se les ocurre este anuncio tan malo. Pense que lo de always no podian superarlo, pero me equivoque.

Londonboy's picture

Where you ever kicked out of this agency or never accepted??? You seem to be holding a grudge... The ad is fantastic! You need to go to school badly!

Londonboy's picture

Losvanvan, Where you ever kicked out of this agency or never got accepted??? You seem to be holding a grudge... The ad is fantastic! You need to go to school badly!

DGCS's picture
Activity Score 410


losvanvan's picture

london boy creo q es puertoriqueno!!! y quiere ser londinense!!!!

Gatorex's picture

y losvanvan creo q es un pendejo!!! q quiere ser creativo!!!

cmotan's picture
Activity Score 189

brc912's picture
Activity Score 105

Those are nice references, but I think they are saying different things, different messages. The first ad you posted is the closest to the ad series posted, but I think this series is worse. They are showing scraggly looking men with women's hands saying that the soap makes your hands look nicer in just 5 uses. The ad you posted makes her hands look younger. I think these new ads would have been better if they used male model hands instead of female hands to prove the point.

The other three executions you posted are selling gloves, so they keep your hand and half your arm protected and clean (thus the marks half way up the arms.), and that, to me is a completely different concept with a similar execution.

Renan Correa's picture
Renan Correa
Activity Score 186

Terible when this happens...



sall's picture

These ads might seem simililar, but they're a totally different execution. I think they're not trying to make the hands look younger, they are transforming them into women's hands to show that the product does make hands prettier... I think this is a more interesting and clever idea.

cmotan's picture
Activity Score 189

i don't think it's mo interesting and clever idea.
i wouldn't say they are beautiful.
i would say it's forced.

cmotan's picture
Activity Score 189


aguacate's picture

Hay que ser bien novato para pensar que ver manos más jóvenes
es lo mismo que manos transformadas!!!
Manos de hombre transformadas y tan suaves como las de una mujer!!!

cmotan's picture
Activity Score 189

i don't capish.

wut kinda language iz dat?

Guest commenter's picture
Guest commenter

What kind of language is that?

losvanvan's picture

Aguacate en vez de estar defendiendo tus pesimas ideas, sigele pensando!!!!!!
Hasta a tu compatriota ricky martin se le ocurriria algo mejor!!!!.

Guest's picture

jajaja es tan obvio que aguacate creó esos anuncios!
el 90% de los comentarios de todos los anuncios de la tal DLC son de ellos mismos y se nota, que mal

Losvanvan's stepfather's picture
Losvanvan's ste...

Hey Vanvan's! I'm with your mother!