Kids as young as 8 years old are taking up smoking within indigenous communities. These same kids look up to their elders, so Jamshop, Adelaide hand picked indigenous representatives that act as healthy role models. Using mesmerizing visuals of their faces, we overlaid them with powerful messages of inspiration that spoke directly to smokers.
Print advertisment created by Jamshop, Australia for DASSA, within the category: Public Interest, NGO.
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Copywriter: Johnny Velis
Producer: Kira Radloff
Account Director: Kate Zealand
Photographer: Richard Lyons
Designer: Jonathan Gibb
Print Producer: Sarah Hosking
Account manager: Chris Plummer
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