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Arm wrestling

Agency Network: 
Published/Aired: 
May 2016
Dark Dog Print Ad -  Arm wrestling

Description

Print advertisement created by Unitas, Chile for Dark Dog, within the category: Non-Alcoholic Drinks.

Advertising Agency: Unitas RNL, Santiago, Chile
Creative Director: Feudo Aravena-Rodrigo Geisse
Art Directors: Rodrigo Geisse, Pancho Rojas
Copywriters: Mauro Galaz, Gastón Morales
Photographer: Pato Pecceto
Post-production: Claudio Ubilla
DCG: Pancho González
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Highest Rated

Guest's picture

very nice:), fun and creative

Guest
Guest's picture

Nice usage of a tradition media. But I was wondering if the reader will notice that he had just interacted with the ad.

Guest
Guest's picture

Will not. For sure. Unless written on previous page: "Hey, turn the page by the lower corner and hold until you get the point".
And yet, could be nice...

Guest
ivan's picture

I think some of them will notice. Would be interesting to test how many.

ivan
Creative Director at Ads of the World
®'s picture

yeah, but the really slow flippers... cuz unless you flip the page nice and slow, u won't notice...

®
Activity Score 131
Art Director
NatalieM's picture

The interaction is key. Very cool.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Poca gente se daria cuenta!

Guest
Guest's picture

critic is right... but i think it's very nice for awards...

Guest
A.G. Pennypacker's picture

Among the many problems here is that there is no ONE way to turn a page. And this ad (if it works at all), only works if you turn the page ONE particular way. Even in their own demonstration the reader is turning the page with the wrong hand. You can't arm wrestle righty vs lefty: It has to be R vs. R, or L vs. L. THEN you gotta hope the reader gives enough of a damn to even notice what he just did and make the connection. This bad boy is asking a LOT from the Average Joe for such a small pay-off.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest's picture

Geeez. If you really think this works you should get out of advertising now. Look at art. Real life. But dont please stop ridiculing yourself with stupid ideas that only 2 people might get.

Guest
Guest's picture

Here we are, another bitter little wannabe who feels the need to belittle ideas to feel good about his own. How about something constructive? Get out of advertising after one less than great idea? why is our profession filled with such bitterness?

Guest
Guest's picture

its great

Guest
iT-iS-i's picture

B.S

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

Would it has be better if in the demo, the guy had turn the page with his right hand ?

Guest
Guest's picture

LOL LMFAO U GUYS ARE FAGS

Guest
Guest's picture

very nice:), fun and creative

Guest
gmint7's picture

:::J:::
i hop3 it works.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

willy wonka's picture

Good work!!

willy wonka
Activity Score 137
work
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