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Women lead

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Y&R, Czechia for Danone, within the category: Food.

Caption

Women lead 65% of all families, but only 3% of companies.
Some things are hard to digest.
That's why we recommend Activia every day.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik
Retouching: Furia
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luispiter's picture

Interesting estadistics

luispiter
Activity Score 2756
comunication
Ron Burgundy's picture

hard product to sell, "poo-gurt" is.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
DIVPravin's picture

good job

DIVPravin
Activity Score 54
Graphic Designer at Infinity Advt.
aries's picture

Nice series G8 job. nice typography.

aries
Activity Score 30
Jupiter's picture

errrrr...so if i take Activia everyday, i can digests all this "facts" easily???

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

dadada's picture

i think creatives should go farther

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Master Jack's picture

Interesting stats. But i'm not really sure they will help to sell the product. Or that Activia will help you digest them. Still kind of like these, though.

Master Jack
Activity Score 64
Creative Director
chapelier's picture

Quite funny, not particularly relevant to the product though... not sure if female subordination can sell yogurt.

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Glut's picture

nice approach. Bad art

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Vingy's picture

As Glut said, the approach is interesting but the art is horrible. Interesting facts, but will those facts be of any relevance to the target?

Vingy
Activity Score 474
Copywriter at Advance
Boxey's picture
Boxey
Activity Score 8879
Melaleuca In-House
morse's picture

The art direction is nice. The idea is not so original.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bvital's picture

copy needs to be revised,(bottom lines-next to the product), over all a different approach, good art, neat and clean,if any one cant digest this campaign then its time for you to go for DANONE ACTIVIA

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

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