Women lead

Agency Network: 
February 2011

Print advertisment created by Y&R, Czechia for Danone, within the category: Food.

Women lead 65% of all families, but only 3% of companies.
Some things are hard to digest.
That's why we recommend Activia every day.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik
Retouching: Furia

Comments (13)

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luispiter's picture
Activity Score 2756

Interesting estadistics

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

hard product to sell, "poo-gurt" is.

DIVPravin's picture
Activity Score 54

good job

aries's picture
Activity Score 30

Nice series G8 job. nice typography.

Jupiter's picture
Activity Score 547 if i take Activia everyday, i can digests all this "facts" easily???

commenting just to gather more pencils:-)

dadada's picture
Activity Score 1720

i think creatives should go farther

Everybody is creative, be yourself.

Master Jack's picture
Master Jack
Activity Score 64

Interesting stats. But i'm not really sure they will help to sell the product. Or that Activia will help you digest them. Still kind of like these, though.

chapelier's picture
Activity Score 154

Quite funny, not particularly relevant to the product though... not sure if female subordination can sell yogurt.

keeping the right side of your head warm.

Glut's picture
Activity Score 3935

nice approach. Bad art

Vingy's picture
Activity Score 474

As Glut said, the approach is interesting but the art is horrible. Interesting facts, but will those facts be of any relevance to the target?

Boxey's picture
Activity Score 8879
morse's picture
Activity Score 18024

The art direction is nice. The idea is not so original.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bvital's picture
Activity Score 198

copy needs to be revised,(bottom lines-next to the product), over all a different approach, good art, neat and clean,if any one cant digest this campaign then its time for you to go for DANONE ACTIVIA