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Chocolate bar

Agency Network: 
Published/Aired: 
January 2010
Danone Print Ad -  Chocolate bar

Description

Print advertisement created by FP7, Saudi Arabia for Danone, within the category: Food.

Caption

The irresistible taste of chocolate.

Advertising Agency: Promoseven Riyadh Saudi Arabia
Executive Creative Director / Art Director: Ahmad Beck
Photographer: Steve Kozman
Client Servicing: Claude Abboud
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Highest Rated

tamer samy's picture

very creative..

TAMER SAMY
www.leapstudios.net

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

abhihema's picture

Hi Ahmad, nice idea

abhihema
Activity Score 14
Art Director at Leo burnett
misterpanda's picture

nice and simple

misterpanda
Activity Score 282
Art Director at BBDO
alvinpck's picture

From the thumbnail, I thought this visual is saying something about ice tray.

alvinpck
Activity Score 1467
Art Director
jorj's picture

u mean an ice ad.

jorj
Activity Score 638
Art Director at Senior Art Director
yousef.k's picture

it doesn't say much man?!?!
you could have used aluminum sheet below the actual product.

yousef.k
Activity Score 91
Copywriter at Drive Communications
satrianee's picture

good point... anything that makes the "chocolate" visual stronger.

satrianee
Activity Score 3748
and the boat's picture

..bLurB...

and the boat
Activity Score 25
mrckais's picture

jejeje, nice

mrckais
Activity Score 417
Art Director |

mrckais

sandhya rao's picture

I don't find something in this ad appreciable...no strong idea...good execution etc etc...i did'nt like it

sandhya rao
Activity Score 217
india
Jay121's picture

yup, same over her!

Jay121
Activity Score 58
Germany
greystonemiller's picture

I just love it... i d rather use "the real taste of chocolate"

greystonemiller
Activity Score 7
Art Director
Hibon's picture

Clever & simple.

Hibon
Activity Score 3734

Simple ideas are the best !

sold's picture

good!!!

sold
Activity Score 3305
Copywriter
WillyLatasa's picture

80's ad.. Wanna see something more now!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Gualcor's picture

chocolate... mmm

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

theRock's picture

great

theRock
Activity Score 30
Copywriter
art.vs.commerce's picture

nice ad, just feels visually a bit flat.

art.vs.commerce
Activity Score 566
Art Director
sirvan's picture

Nothing much here.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

brandingworthspreading's picture

Nice execution. Straight to the point.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Javier Ramírez's picture

Yo tenía una idea parecida :(

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

morse's picture

It's cute, but not very original.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Rabee Raad's picture

good job

Rabee Raad
Activity Score 3
Art Director at FP7 Abu Dhabi
restless_r's picture

nothing irresistible!,, and the visual is too flat !

restless_r
Activity Score 275
Art Director
alexander_bickov's picture

Done

alexander_bickov
Activity Score 3279
restless_r's picture

alexander, do you have the link? i mean for the original one?

restless_r
Activity Score 275
Art Director
tirthomitro's picture

kewl stuff maaan!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

zizou77's picture

The only Creative who would turn something so ordinary into an outstanding idea....Great Job...

zizou77
Activity Score 26
Aba Hu's picture

i like the idea but i find the execution isn't well done

Aba Hu
Activity Score 4
Art Director
silvi's picture

perfect.

silvi
Activity Score 4172
Copywriter
paumarques's picture

he vist coses semblants però és senzill i efectiu. ben fet!!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Madeinmelmac's picture

not even close to a student idea...simple and bad!

Madeinmelmac
Activity Score 116
Copywriter
GX's picture

Interesting, but ...done

GX
Activity Score 144
Creative Director
bukaccio's picture

Convincing ad. Nice job Ahmad and Steve.

bukaccio
Activity Score 75
IMPACT/BBDO
theanc's picture

Old style still working great.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

advocate's picture

its a cheap chocolate...nice

advocate
Activity Score 268
Art Director at Philippines
dreamer_'s picture

Buena idea.

dreamer_
Activity Score 161
Art Director at UADE
tamer samy's picture

very creative..

TAMER SAMY
www.leapstudios.net

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

very ordinary no idea behind it.
complements to the art director however

Guest
Guest's picture

where is the creativity?
just a nice visual

Guest
Guest's picture

so what? any brand can claim the same. Where is the big idea??

Guest
Guest's picture

very boring, not creative. I saw the same idea before. I assume you are a clever ideas copier man

Guest
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