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Cooking

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Y&R, Czechia for Danone, within the category: Food.

Caption

Women do the cooking in 80% of households.
But 90% of the tv chefs are men.
Some things are hard to digest.
That's why we recommend Activia every day.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik
Retouching: Furia
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luispiter's picture

interesting

luispiter
Activity Score 2756
comunication
jackmancer2017's picture

The AotW rating for this ad is pretty low though I kinda like it :)

jackmancer2017
dadada's picture

first idea the concept is nice but the idea needs to be rethinked.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

lalmadv's picture

Good idea, funny way to tell women the product is close to their problems.

lalmadv
Activity Score 78
Copywriter
Luikah's picture

These kind of facts are not supposed to be digested at all.

The concept should be rethinked.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
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