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Cooking

Agency Network: 
Published/Aired: 
February 2011
Description: 

Print advertisment created by Y&R, Czechia for Danone, within the category: Food.

Women do the cooking in 80% of households.
But 90% of the tv chefs are men.
Some things are hard to digest.
That's why we recommend Activia every day.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik
Retouching: Furia

Comments (5)

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luispiter's picture
luispiter
Activity Score 2756

interesting

jackmancer2017's picture
jackmancer2017
Activity Score 6992

The AotW rating for this ad is pretty low though I kinda like it :)

dadada's picture
dadada
Activity Score 1720

first idea the concept is nice but the idea needs to be rethinked.

Everybody is creative, be yourself.

lalmadv's picture
lalmadv
Activity Score 78

Good idea, funny way to tell women the product is close to their problems.

Luikah's picture
Luikah
Activity Score 62

These kind of facts are not supposed to be digested at all.

The concept should be rethinked.

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