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Bomb

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Print advertisement created by Y&R, Brazil for Danone, within the category: Food.

Caption

Danone Densia with calcium and vitamin D.
Young bones forever.

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Highest Rated

kleenex's picture

Art is solid, but the idea is not.

kleenex
Activity Score 51098
Web Designer/Developer
monoliz's picture

i doubt this sort of humor is aligned with their target. also i understand color choice of visuals, but danone densia at the bottom is too abrupt and is looking disharmonious.

monoliz
Activity Score 1304
morse's picture

I agree, so out of touch with the aging population on all levels possible.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture

agree with monoliz

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

certaintly's picture

horrible execution choice

certaintly
Activity Score 3994
kleenex's picture

Art is solid, but the idea is not.

kleenex
Activity Score 51098
Web Designer/Developer
YoungTurk's picture

Interesting but no.

YoungTurk
Activity Score 19
Creative Director
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