Agency Network: 
July 2012

Print advertisment created by Fortune, Indonesia for Daktarin Powder, within the category: Pharmaceutical.

Bad smell makes everything looks bad

Advertising Agency: Fortune Indonesia, Jakarta, Indonesia
Creative Director: Lembu Wiworojati
Creative Group Head: Wahyu Hidayat Jati
Art Directors: Bistok Zulkarnaen, William Roderick
Copywriter: Najib Rasyid
Illustrator: Jeremy Hartono
Graphic Designer: Pratomo Nugroho
Account Managers: Sharon Masita, Rachel Esmeralda
Producer: Gita Galantari

Comments (11)

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kleenex's picture
Activity Score 50528

nice art, but I do not think it sells the product that well.

jackblack's picture
Activity Score 2357

I'm sure every Indo in the room can relate to this.

CasP's picture
Activity Score 177

The copy is low and lame

bate_palmas's picture
Activity Score 1479

I think it's pretty funny

Shahzad Zaman's picture
Shahzad Zaman
Activity Score 6

Shouldn't it be "Bad smell makes everything look bad" ?

or it "looks" wrong to me only?

LittleJoe's picture
Activity Score 345

Everything = 3rd person (just like he she or it)
So He looks, She looks, It looks, everything looks

c-b's picture
Activity Score 7

Waw, you'd better check your grammar LittleJoe :).

You are not using third person, but the infinitive here :

"I make him look good", not "I make him looks good", but "I make sure he looks good" would also be correct.

So yeah, Shahzad Zaman, you are right, it should be Bad smell makes everything look bad.

LittleJoe's picture
Activity Score 345

Sorry, :) google too have to check his grammar!
Tnx for the correction :)

venom_elite's picture
Activity Score 772

I don't get it.

These guys are already bad dudes.

If it was an object or innocence that had been transformed to look bad because of the odor I would understand.

It's a bar full of questionable western tough-guys. Just because they have bandannas over their faces to mask the smell (Is this a metaphor for something bad about to happen? Bank robbery?) doesn't mean they were angels to begin with.

Decent though, terrible execution.

the_lizard_king's picture
Activity Score 1257

I think It would kinda create a negative vibe for the product and its user/buyer. Even if my feet stink i dont wanna get this conveyed in this fashion. I dont want others to judge me when i go to buy it. If you know what i mean..

And then GOD said...
Let there be creativity!!!

Chandra Wirawan's picture
Chandra Wirawan
Activity Score 27

Nice illustration, but bad smell could be comes from the bottle also.. and old money paper smell or cowboy's jerk dress.