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Agency Network: 
Published/Aired: 
July 2012
Daktarin Powder Print Ad -  Saloon

Description

Print advertisement created by Fortune, Indonesia for Daktarin Powder, within the category: Pharmaceutical.

Caption

Bad smell makes everything looks bad

Advertising Agency: Fortune Indonesia, Jakarta, Indonesia
Creative Director: Lembu Wiworojati
Creative Group Head: Wahyu Hidayat Jati
Art Directors: Bistok Zulkarnaen, William Roderick
Copywriter: Najib Rasyid
Illustrator: Jeremy Hartono
Graphic Designer: Pratomo Nugroho
Account Managers: Sharon Masita, Rachel Esmeralda
Producer: Gita Galantari
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kleenex's picture

nice art, but I do not think it sells the product that well.

kleenex
Activity Score 51110
Web Designer/Developer
jackblack's picture

I'm sure every Indo in the room can relate to this.

jackblack
Activity Score 2357
Art Director
CasP's picture

The copy is low and lame

CasP
Activity Score 177
Copywriter
bate_palmas's picture

I think it's pretty funny

bate_palmas
Activity Score 1479
Shahzad Zaman's picture

Shouldn't it be "Bad smell makes everything look bad" ?

or it "looks" wrong to me only?

Shahzad Zaman
Activity Score 6
Copywriter
LittleJoe's picture

Everything = 3rd person (just like he she or it)
So He looks, She looks, It looks, everything looks

LittleJoe
Activity Score 345
Graphic Designer at Torino
c-b's picture

Waw, you'd better check your grammar LittleJoe :).

You are not using third person, but the infinitive here :

"I make him look good", not "I make him looks good", but "I make sure he looks good" would also be correct.

So yeah, Shahzad Zaman, you are right, it should be Bad smell makes everything look bad.

c-b
Activity Score 7
LittleJoe's picture

Sorry, :) google too have to check his grammar!
Tnx for the correction :)

LittleJoe
Activity Score 345
Graphic Designer at Torino
venom_elite's picture

I don't get it.

These guys are already bad dudes.

If it was an object or innocence that had been transformed to look bad because of the odor I would understand.

It's a bar full of questionable western tough-guys. Just because they have bandannas over their faces to mask the smell (Is this a metaphor for something bad about to happen? Bank robbery?) doesn't mean they were angels to begin with.

Decent though, terrible execution.

venom_elite
Activity Score 772
Art Director
the_lizard_king's picture

I think It would kinda create a negative vibe for the product and its user/buyer. Even if my feet stink i dont wanna get this conveyed in this fashion. I dont want others to judge me when i go to buy it. If you know what i mean..

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Chandra Wirawan's picture

Nice illustration, but bad smell could be comes from the bottle also.. and old money paper smell or cowboy's jerk dress.

Chandra Wirawan
Activity Score 27
Purwacaraka Music Studio
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