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Recession-1

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Dagens industri is Swedens leading and largest business paper.

Print advertisement created by McCann, Sweden for Dagens Industri, within the category: Media.

Caption

Recession at last! Gain market shares, advertise when everybody else is holding back.

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Martin Johansen
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thedesignaddict's picture

Engaging insight. My only complaint is that is looks very 'Economist'.

thedesignaddict
Activity Score 5403
Art Director at Freelance
xcreativity's picture

ahah good copy too!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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sandhya rao's picture

not that appealing when compared to the other two

sandhya rao
Activity Score 217
india
satrianee's picture

Person who briefed the team was not an economist I believe.

satrianee
Activity Score 3748
thefakehuman's picture

this is what made me click on the thumbnail (thought its an Economist campaign) :)

thefakehuman
Activity Score 410

- Life Feeds on Life -

TheKid's picture

SHIT AT LAST

TheKid
Activity Score 184
Roger Keynes's picture

Nice to see others noticing the 'homage' to the Economist campaigns.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
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