Advertisement

The Three Musketeers

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Publicis, Romania for Dacia, within the category: Automotive.

Caption

Dacia encourages reading in any form

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Copywriter: Razvan Soare
Art Directors: Bogdan Nestor, Eliza Marin
Account Director: Catalin Albu
Account manager: Katy Szasz
Log in or register to post comments
dadada's picture

what?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

don't really get it. also der seems 2 b 4 musketeers. why dis n not anythin else?????????????? why??????

Guest
tzuik's picture

I guess in your case Dacia encourages reading AND spelling in any form.

As for the ad, there seem to be too many elements from too different domains: car industry, literature and computers? Not exactly the best way to mix the three.

tzuik
Activity Score 104
Guest's picture

I think it's a corporate communication campaign - being sponsorship & all. Therefore here is Dacia as a brand that tries to mean something in the community (not just as car). As for the link between literature and computers - I find quite clear and even funny.

P.S. For the ones that read just the title.... yes, "the three musketeers" were actually four: Athos, Porthos, Aramis and D'Artagnan ;).

Guest
Guest's picture

My thoughts exactly!

Guest
Guest's picture

Not really sure what is going on here. Guest, you obviously worked on this one...so what exactly is the connection between Pac Man and reading?

Guest
NicholeP's picture

you call this advertising?

NicholeP
Activity Score 115
CuriousPencil's picture

Dacia_needs_a_new_agency.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Curious_Pencil_needs_a_job...something to write first, before jumping to conclusion ;)

Guest
caito's picture

Totally agree with curious pencil.

caito
Activity Score 4
Art Director at Vistacom
himanshu prabhakar's picture

Root??

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Wordnerd's picture

ouch. is this serious?

Wordnerd
Activity Score 6692
Copywriter
Dzsoi's picture

What does Dacia do with computers? If IBM or Microsoft sponsored a Book Fair, it would be logical. But cars -> computers -> books/culture... wtf?

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

I think it's about the target that does not read anymore and prefers computers instead... hence the message from literature transferred into the world of computers...

Guest
Featured Content

Latest Collections

Advertisement