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Hi-Fi

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by Leo Burnett, Colombia for Cusezar, within the category: Professional Services.

Caption

Your kids need their own room.

Advertising Agency: Leo Burnett, Colombia
Creative Directors: Carlos Murad, Otavio Schiavon
Art Directors: Mario Maranta, Carlos Kotamo
Copywriter: Sebastian Jaramillo
Photographer: German Rojas
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theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Wordnerd's picture

Hm. This is about kids turning light's on and off, and switching channels because they can't compromise, right? then this one doesn't work well for me. changing cd's isn't that fast. the other two are good though.

Wordnerd
Activity Score 6692
Copywriter
mauroxxx's picture

are u serious??? it can be that faster!! there are stereos that can have (inside), at the same time, more than 5 CDs, so u can change from 1 CD to another with just 1 button, they are SOOOOOOO COMMON :S

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
silenciorn's picture

Cool!! ha ha ha

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

a2o's picture

Complete miss...

Where is the strategy??? Discomfort is one of the negative human feeling... which was touched by this campaign...

So what next... What is important now is how my brand can give you solution on your problem...

Unless this campaign is connected to sm other type of Brand Voice, its not working for me!It can be cute... but what next?

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

mauroxxx's picture

remember that is for a "construction entrerprise" so the ad show HOW DIFFERENT can be your kids!, they need their own space... so the consumer has to relate the message with the brand, they have to think " ok if i need to construct (for example) a new room for my kid, cusezar is the solution" its there, the solution is in the BRAND itself

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Shel-Man's picture

Well in this case you don't need seperate rooms. You just need to put the kid who said "Britney" in a coffin and pat yourself on the back for getting rid of the weak chromozome that would probably infect your grandchildren or their children with devolution.

I like this ad BTW! Brings back memories. Only it was between Backstreet Boys and Van Halen I think!

Shel-Man
Activity Score 54
Copywriter at Copywriter, DraftFCB+Ulka, Mumbai, India
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