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Legendary Rum of St. Croix, Invaded

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Print advertisement created by Fallon, United States for Cruzan, within the category: Alcoholic Drinks.

Caption

St.Croix was invaded seven times, but we suspect at least three of those were for the rum.

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
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Highest Rated

Guest's picture

I like Dean Buckhorn's work, so sue me.

Guest
Brainsugar's picture

tis one is finally funny.

Brainsugar
Activity Score 1631
Copywriter
bluejay's picture

Funny line but no consistency with the other ads.

bluejay
Activity Score 44
silvi's picture

Es verdad. No coincide el estilo de esta frase con las anteriores.

silvi
Activity Score 4172
Copywriter
Guest's picture

it remember me a line of stella artois. sorry: i haven't find the link.

Guest
Guest's picture

I like Dean Buckhorn's work, so sue me.

Guest
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