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Legendary Rum of St. Croix, Hemingway

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Print advertisement created by Fallon, United States for Cruzan, within the category: Alcoholic Drinks.

Caption

How many rums can say they're still served in bars where Hemingway drank?

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
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Guest's picture

a whole bunch... hemingway was a drunk

Guest
LeeHarvey's picture

Nadav Kander rules

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Quite a few judging by the number of bottles in the background

Guest
Yanay's picture

This one make me laugh... in the wrong way. But I like the whole campaign

Yanay
Activity Score 60
Creative Director
reactor's picture

Appropriate visuals for all these ads. Interesting copy.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

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