In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.
Print advertisement created by Fallon, United States for Cruzan, within the category: Alcoholic Drinks.
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorldRead More
#SheDrives Empowers Saudi Women to Get Behind the WheelRead More
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’Read More
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter GamesRead More