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Rog's picture

Haven't seen the other one yet...but I don't mind this.
The lines could be a tad more doodly/dreamy.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

justpassingby's picture

This is the worst one because something was added to it to emphasise the idea.
The glasses one which i feel is the best was natural.

Craig and David or craig david, please go back to the drawing room and give me more concepts for the caribbean cruise and the antartic cruise. Ill see you in my office next week thursday.

justpassingby
Activity Score 1368
Other
Rog's picture

Haven't seen the other one yet...but I don't mind this.
The lines could be a tad more doodly/dreamy.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Yr's picture

this is the best one because of it's visual. Emphasis shows that every island will be visited - and that's great (^:
The other two are not so strong in comparison

Yr
Activity Score 168
Copywriter
Yr's picture

ah.. and when and where you're usually dreamin' about vacations? In office of course

Yr
Activity Score 168
Copywriter
adman4u's picture

though a little overtly emphatic, i guess the lines are just ok. when ur thinking hard about something,
you often tend to scribble something thats actually playing on your mind.

adman4u
Activity Score 10
Copywriter
A. J. SMITH's picture

Its not bad, it looks dull and the line is a bit dull, but the placing of the thought within the day to day is insightful, just where alot of people would indeed be dreaming of a carribbean cruise or similar.

-----------------------------
'Say it right, then say it great' - Hey Whipple! Squeeze this!

A. J. SMITH
Activity Score 2822
chinaski's picture

forced...

chinaski
Activity Score 951
Copywriter
TopJeff's picture

I agree... feels kinda forced. I can't imagine a coffee spill being like that, and no matter how much you want a vacation, I do not think most people would sit there and play with a coffee spill on their desk.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
HOLA's picture

Clever. Not forced. Just under developed.
_________

Simplify.

HOLA
Activity Score 82
Graphic Designer |

_________

Simplify.
www.holadesignstudio.com

teenie's picture

The idea has lots of potential - but it's just not pushed far enough. This one especially. They should have brainstormed a ton of ppotential ideas and picked the bst ones. It feels like they just went with the first that came to mind.

Plus there's something I don't like about the "Dreaming about..." line. I'm not even sure what it is. It's just too easy - not inspiring.

teenie
Activity Score 1894
Copywriter
EDvert's picture

Just hope the coffee left a better taste in the mouth than the ad.

EDvert
Activity Score 36
Copywriter |

Now everyone's a CD.

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