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ellehcimeo's picture

LOL! Bang on Spanky!

ellehcimeo
Activity Score 3376
Art Director
restless_r's picture

this is the lamest way to deliver the message !!! is this a dummy layout or final artwork??

restless_r
Activity Score 275
Art Director
x-men's picture

Too much TV guys.

x-men
Activity Score 340
Creative Director
william_wang's picture

Agree with u.

And, most consumers will revolt against this message, because most of them are not cool as Cruise.

william_wang
Activity Score 14
Planner
addyhoch10's picture

cruise is cool? didn't know that

addyhoch10
Activity Score 2592
Art Director
Blahg's picture

Seconded. Unless it's a commercial for a sofa warehouse or crazy pills Cruise shouldn't be allowed to appear in ads anymore.

Blahg
Activity Score 616
Copywriter
puppiepoppy's picture

What has tinting got to do with the silhouette? If the idea is about hiding ugliness, then this is a tasteless execution for an automotive brand. And worse, this is no idea.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Blahg's picture

Do you just copy and paste the same comment over and over again?

Blahg
Activity Score 616
Copywriter
ChuckNorris's picture

It's not a double page spread.
This kills the joke.

It's supposed to be two sequential pages.
So you see the first one and think "Wow! Tom cruise!" and then you see it's just a regular Joe.

The idea is that tinted windows make normal people look better. It's just a joke. Nothing to be taken too seriously.

ChuckNorris
Activity Score 834
Creative Director
Spanky's picture

Fiat - ugly cars for ugly people.

Spanky
Activity Score 4899
Other
ellehcimeo's picture

LOL! Bang on Spanky!

ellehcimeo
Activity Score 3376
Art Director
TopJeff's picture

I agree with most of what's been said already, and just want to point out that the execution of the flawed concept isn't even that smooth. If you look closely, the silhouette doesn't match the original shape of the guy all that precisely!

Jeff

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TopJeff
Activity Score 479
Marketing Manager
hadrianapolis's picture

Ugly people seems more attractive by through tinted window... Not bad idea and can not be understandable for everyone.

hadrianapolis
Activity Score 733
lsadunb's picture

It's a good idea. And it is shortlisted in Cannes now.

lsadunb
Activity Score 571
Copywriter
raverus's picture

so boring

raverus
Activity Score 1476
Art Director
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