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Simply Happy

Agency Network: 
Published/Aired: 
July 2012
Crowne Plaza Print Ad -  Simply Happy

Description

Print advertisement created by Avraham, Israel for Crowne Plaza, within the category: Transport.

Caption

Vacation Marks
Crowne Plaza Vacation Marks

Advertising Agency: Avraham Advertising, Tel Aviv, Israel
Creative Director: Tal Kamiabi
Art Director: Sharon Tenenbaum
Copywriter: Adam Feder
Illustrator: Rotem Inbar
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AdBuzzer's picture

Not a very unique benefit for a holiday resort, but the creative idea seems quite fresh and I guess it has the potential to capture some attention in a magazine.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

shahidali's picture

Smiling through on a vacation, is it that desirable for a single young male? However, this is going to catch the attention as mentioned by Adbuzzer. So, half the job done.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

shai n's picture

reminds me of spain marks.

shai n
Activity Score 2
Art Director at Mumbai
mr.x's picture

The idea is new, but the art direction is bad and soo boring! It's supposed to be an ad for a holiday resort...Why the grey background?

mr.x
Activity Score 998
Forsbergs Skola
sambuca's picture

why is his hairline crooked?

sambuca
Activity Score 1066
Art Director at tolingo GmbH
itayb's picture

great creative!

itayb
Activity Score 3
CommandZ's picture

And the Israeli from the agency weighs in. Subtle, very subtle itayb, just like the call outs in the ad. This is mediocre at best.

CommandZ
Activity Score 2498
Creative Director
jackblack's picture

זה ממש רע.

jackblack
Activity Score 2357
Art Director
bugrasulukcu's picture

creative one

bugrasulukcu
Activity Score 11
robthelad's picture

I've never referred to tan lines as "Vacation Marks" - Could use some improvements but the idea is good.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
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