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Arrows

Agency Network: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by Tonic, United Arab Emirates for Croma, within the category: Pharmaceutical.

Kill the red.

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli, Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian

Comments (18)

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Guest's picture
Guest
Activity Score 50

creepy

Guest's picture
Guest
Activity Score 50

been done. a lot.

phoamcor's picture
phoamcor
Activity Score 1284

fail.

Guest's picture
Guest
Activity Score 50

ouch

adholic's picture
adholic
Activity Score 29

wrong..no scence of drowing n perspective
think abt the black dot in eye n whr it will?

Guest's picture
Guest
Activity Score 50

Think, next time.

Guest's picture
Guest
Activity Score 50

bad

kalpesh78's picture
kalpesh78
Activity Score 2578

thought is nice. though not new.

ideas....30 minutes nahi toh free.

Guest's picture
Guest
Activity Score 50

Doesn't make any new sense. Saem old crap!

ulil's picture
ulil
Activity Score 11

i like the detail but i dont think i see the point of the message......soryyy

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

I find all of them difficult to look at!!

JORDI's picture
JORDI
Activity Score 96

Incredible.

sunjayv's picture
sunjayv
Activity Score 76

mind explaining thr term incredible in this very context!??

Guest's picture
Guest
Activity Score 50

yes, here we don't want to safe the black point in the eye, we just need to clear the red so why the arrows goes the black points

Guest's picture
Guest
Activity Score 50

arrows should drain out, not in.

Guest's picture
Guest
Activity Score 50

what the heck is wrong with a small copy!!!..without which the arrow marks have a -ve impact.............do you think the observer (not the reader) of the ad is a genius!?

Guest's picture
Guest
Activity Score 50

Very poor art direction

Guest's picture
Guest
Activity Score 50

What happened with the font?? i can barely read it!

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