February 2007

If chased by a crocodile run in zigzags. Crocodiles can outrun humans in a straight line, but their diminutive legs make turning difficult.
The smart way to stay ahead. Aptivus

Advertising Agency: Huntsworth Health, UK
Creative Director: Andy Bell
Copywriter: Sophie Johnson
Art Director: Martin Gaul
Photographer: Stuart McClymont

Comments (7)

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dbrown6986's picture
Activity Score 56

false, it's better to run straight ahead b/c their eyes are set on the side of their heads, they can absolutely not outrun humans on land, most croc attacks b/c the human did not see them

Jozef's picture
Activity Score 60

Crocodiles are actually ambush predators. If they don't catch you in their first strike they will give up and leave you alone, so their is no real need to keep running.

The rest of the series is fairly nice, not the most original but nicely executed.


Ozric's picture
Activity Score 4043

I've actualy heard that they can outrun humans on land and that the zig zag thing is true.

freshman's picture
Activity Score 126

Hm...I like this campaign but this one is not working because the direction of the line. It isn't clear enough.

liar's picture
Activity Score 384

well...if a person run in zig-zag, but the croc still run in straight line...the croc will still maul the person with ease.

ivan's picture

but the croc doesn't know you're running zig-zag. he thinks you're running left and tries to follow, than right and tries to follow.

Shut Theory's picture
Shut Theory
Activity Score 515

i like... and liar, were u jerking? u gotta be an engineer to think that way :)