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Kiwi

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Ogilvy, Colombia for Criterion Knives, within the category: House, Garden.

Caption

Fine Cut Knives.

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Vice President: John Raul Forero
General Creative Director: Juan Jose Posada
Art Directors: Juan Jose Posada, Camilo Ruano
Account Manager: Fabio Quiroga
Art Buyer: David Alvarado
Photography: Dario Mora
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Highest Rated

Hadrons's picture

stargate

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture

hmm... i think as the light slits in it makes it look like the outer space and it would take you sometime to get that its a fruit, and im asking why was it art directed this way?
unless it was meant to go away from the very thin semi transparent images we are used to see about super sharp knives..

everartz
Activity Score 7613
Art Director |

| everartz |

Hadrons's picture

stargate

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Alexander_Osadchy's picture

Qiwi universe :)

Alexander_Osadchy
Activity Score 12
Producer/Director at project-marketing group +1
Ordozgoiti's picture

Love this. Beautiful photography, clear and elegant message and pretty different from anything I've ever seen in knives.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
bate_palmas's picture

Problem: distinct lack of creative idea.

I'd like to know if there's something I'm missing here. All I see is (an admitedly beautiful shot) a knife cutting into fruit

bate_palmas
Activity Score 1479
Chopper's picture

Better cutting kiwi with my chopper.

Chopper
Activity Score 1015
Rose Abraham's picture

Kiwi?
Liking this campaign. Simple and power packed.

Rose Abraham
Activity Score 62
Loyola College, Chennai
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