Waste, Tap

Agency Network: 
September 2010

Print advertisment created by Pandora, Brazil for Cristalina, within the category: Non-Alcoholic Drinks.

The water that you waste is the water you'll need.

Advertising Agency: Pandora Comunicação, Natal/RN, Brazil
Creative Director: Caio Victoriano
Art Director: João Filho
Copywriter: Tiago Mesquita

Comments (15)

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Craziad's picture
Activity Score 32

instead of buildings, you could ve used things that reflects more the need of the water...

nothing really special overall

Guest's picture

only look intresting

atb2005's picture
Activity Score 13557

Convoluted indeed. Too bad, because the illustration is well done.

Guest's picture

I doubt the message would be the same if, instead of buildings, trees, plants, and animals wouldve been used.

jackmancer2017's picture
Activity Score 6992

Looks like a duotone ad seen before, made in cartoon. Sorry couldn't find it.

Pablo Allende's picture
Pablo Allende
Activity Score 66

Look intereesing.

Quem fez a arte final? Oi, sou Dir. de Criação em Mossoró e também postei uma peça. Confiram. Aguardo críticas e sugestões:

yaper's picture
Activity Score 23

nice illustration. but didn't get the "need" message from the visual.

yaper's picture
Activity Score 23

nice illustration. but didn't get the "need" message from the visual.

Dzsoi's picture
Activity Score 8532

...aaand that is the problem. Not a tiny one I can tell you. Really bad ad, works reversed.

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

wow i'm loving the visual.....almost makes me feel ,our earth is so lush that we won't face any scarcity issues in the near future !!!!

mikistefanoski's picture
Activity Score 195


Guest's picture

This is quite an interesting ad.
why dont u send this ad to contest in Concerned communicator Award for social ads, which is now open fr entries. Ur ad has fair chance of winning.
all u need to do is just upload ur ad on the link

Prize money is USD 11,000 and there is no entry fee. last date is 21 Oct. 2010.

ur social ads can be published or unpublished. there is no restriction on the number of entries.

for more details , log on to
gud luck

Guest's picture

Essa ilustração eh do Zcool hehehe

aRianna_.'s picture
Activity Score 281

Geat visual, bad copy...

DIVPravin's picture
Activity Score 54

More visual less meaning