Purse snatch

Agency Network: 
February 2009

Print advertisment created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.

You remain anonymous, criminals don't.

Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Officers: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Directors: Colin Hart, Dan Strasser
Account Manager: Kyle Stewart
Agency Producer: Gayle Robson
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Prepress House: Studio 17

Comments (13)

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Guest's picture

i don't get it. hey, wait... now i got it. maybe. i got it, yeah. I guess... hahaha. good. kind of.

Guest's picture

I like this campaign, copy and art work well together

Guest's picture

Did Canada have a pixel sale? Two campaigns in a row. I like it though.

ckettner's picture
Activity Score 32

Solid ad.

sneakyhands's picture
Activity Score 1857

good concept

krautland's picture
Activity Score 3216

that's good.

casualtyofdesign's picture
Activity Score 108

This isn't an ad this is PROPAGANDA, plain and simple. Oye freegin vay are you kidding me already, next they'll be wanting to be able to look through anyone's webcam and say its to protect kids from child molesters.

The world is coming to an end, ALIENS, New World Order, Acid Rain, Terror Alert Pantone Red 032, Dimpled Chad, 9/11, Katrina, H2 HUMMER, Florinated Water, Dick Cheney, Anthrax... don't worry Obama will save the day.

Cheers to freedom!

Michael "Mr. Echo" Roberson

Guest's picture

please correct me... here you guys have shown the victim and not the potential crime stopper... because, the victim will obviously react to the situation in one or the other way... one of them being fighting back... he is not a crime stopper in that case... he is just reacting.

Guest's picture

kind of ok i guess, but the pixelized image idea is getting REALLY old. legos is even doing it (for some odd reason)

Guest's picture

kind of ok i guess, but the pixelized image idea is getting REALLY old. legos is even doing it (for some odd reason)

Guest's picture

so what? i like the way pixels were used in this ad. good concept [2]

Guest's picture

Go through all the Cannes winners and you'll see the same ideas winning every year.

For a long while it was the small big technique. Loud band is a midget band with sound proof glass.

Ever since Casio mini T.V's did people eating mini T.V dinners there's been a big small technique winning at Cannes every year. There are a whole host of other styles as well that win year in and out, even the same ideas, so, I wouldn't single out pixelation as a technique that is over used.

garaujo's picture
Activity Score 8

Olá, a idéia já foi feita pela MPM Propaganda, Brasil. Foi premiada no 34º anúario do Clube de Criação de São Paulo. Veja a peça brasileira:

Hi, this idea was made by MPM Agency, Brazil. It was published in the last (34º) Brazillian Creative Festival. Check it out: