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Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.

Print advertisement created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.

Caption

You stay anonymous. Crime doesn't.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisors: Rico Tudico, Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl
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khronos's picture

i kinda like this campaign

khronos
Activity Score 998
Copywriter
Troll's picture

Strong message and well executed. I like it.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

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